Advisors and Project Backers

The project and the team are also backed by top advisors and equity investors. They include:

Nasir Jones ‘Nas’

A rap legend turned investor that has been regarded by many as half-human, half investment. Nas has distinguished himself as a full-fledged investor in Silicon Valley start-ups. The Queens, New York-bred artist who first hit the charts more than 20 years ago has quietly metamorphosed into a prolific angel investor — founding the venture capital firm Queensbridge Venture Partners.


Elefund is a thesis-driven VC focused on investments in early-stage technology companies such as SportsIcon. Of 30 companies in their first investment fund from 2015, at least nine are on track for billion-dollar exits — including seed investments in Robinhood, Carta and Calm. Elefund’s latest fund has more than $30 million in committed capital which they will use to invest and support promising startups and founders.

Andrew Bogut

Formerly an NBA champion, Andrew Bogut has joined the growing list of sports stars harnessing their business minds to invest in start-ups. Andrew has a healthy portfolio of investments, including grassroots sports start-up Sportility.

Roham Gharegozlou

CEO of Dapper Labs, the company behind CryptoKitties, NBA Top Shot and Flow blockchain. Roham is also the Founding Partner of Axiom Zen, an award-winning VC and incubator based in Vancouver.

Sunny Madra

Sunny is a serial entrepreneur and vice president at Ford Motor Company. Sunny is an experienced angel investor and a shareholder in Uber and Zenefits. Before that, he was the CTO of Pivotal Labs and has over ten years of experience in the technology sector. Sunny was a co-founder at Extreme Venture Partners, the Chief Technical Officer at Spongefish Inc., and has worked with Cisco Systems Inc. on core routing platforms.

Nihal Mehta

Nihal is the co-founder of Eniac Ventures, a venture capital platform that raised over $125M for its fifth fund in February 2021. He is one of the top shots in the venture capital niche with a special interest in tech startups. Nihal is called the human rolodex, thanks to the thousands of connections he has made with some of the world's top companies and brands. He developed many of these connections over the past 20 years while founding five different high-tech startups. He grew the revenue of LocalResponse to 2153% in three years and landed them at number 204 in the 2014 INC. 5000’s Fastest Growing Companies.

Mike Edwards

Mike is the co-founder and executive chairman of Argos Blockchain PLC, an enterprise-scale provider of cryptocurrency mining services that is listed on the LSE. He has a wealth of experience in building and scaling consumer technology companies in private and public markets and is one of the venture capitalists invested in SportsIcon.

Anand Agarawala

Anand is Co-Founder and CEO of Spatial, the leading VR/AR collaboration app that turns any room into a 3D workspace: like a 3D version of Zoom and Slack. Spatial is used by Fortune 1000's like Mattel, Pfizer, Ford, was a Quest 2 and HoloLens 2 keynote launch partner and is the most venture-funded company in the space. Anand is also a seasoned investor and venture capitalist.

Andrew Masanto

Andrew is a serial entrepreneur and investor. Most recently active in Fintech, Andrew was Co-Founder and Founding CSO of Good Money (raised $34M+), Founding CMO of Reserve (backed by Peter Thiel, Coinbase, and others, currently at $1B+ valuation), and Founding CMO of Hedera Hashgraph (backed by Google, IBM and Boeing with a $20B+ fully diluted valuation). Andrew experienced his early successes in the digital marketing space. His earliest venture was Altitude Shoes, which eventually became the leading online seller of Men's Height Increasing Shoes in the UK and was eventually bought by uCommerz.

Chad Hurley

A serial entrepreneur, innovation and technology expert, Hurley is the former CEO and Co-Founder of YouTube and AVOS. He has made several investments in top-tier tech and sports companies and is a part-owner of the NBA's Golden State Warriors and the MLS's Los Angeles Football Club. On the 25th of January 2021, Hurley announced on Twitter that he had become an investor at Leeds United, the English Premier League football club. The most recent of his investments is a £2.1M financing of Uptime App.

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