Marketing Strategy

SportsIcon embraces contemporary marketing methods through digital media to promote the platform, in addition to harnessing audiences and communities from partners and activations from sporting Icons themselves. These Icons and the SportsIcon community will be the ambassadors of this project who will drive its adoption.

We use the service of influencers with large follower bases on social media platforms like Twitter and Telegram, in addition to content marketing through platforms like Medium, Reddit and BitcoinTalk. We also leverage our connections with PR agencies with proven track records of success and take advantage of their expertise and experience to fully market the platform. Our team also plans for competitions and contests on our official channels, both to stimulate growth as well as reward our loyal community.

The SportsIcon marketing strategy includes:

  • Social media and influencer marketing.

  • SEO (news portals, PR, listing websites and blogs).

  • Content marketing (YouTube, Medium, Telegram, TikTok, BitcoinTalk, Reddit, Hacker Noon and other platforms).

  • Community engagement activities and rewards, airdrops and bounty programs.

  • Ask Me Anything (AMA) sessions on top platforms.

  • Industry events/exhibitions.

  • Brand partnerships.

Last updated